Christina Tewes-Gradl

Managing Director

"I find it inspiring to work with others to gain insight. That’s why I love to involve people into processes where we learn together. It’s fast and it’s fun."


Christina Gradl is an expert on inclusive business and their ecosystems. She is a founder and managing director of Endeva. She is also a strategic advisor to the UNDP Growing Inclusive Markets Initiative and a Research Fellow at the CSR Initiative of the Harvard Kennedy School.

Christina has written extensively about inclusive business, looking at sectors from energy to insurance and agriculture, and at different players in the ecosystem, from local and foreign companies to donors and governments. She is increasingly interested in how to organize broad-scale change through approaches like collective action and policy dialogue. She enjoys organizing productive and joyful collaboration at all levels, and has led many workshops and trainings in this spirit. She also enjoys working with companies on developing, implementing and improving concrete business models.

Christina completed a PhD in economics and business strategy on the business model concept. She holds an MSc in Philosophy of Public Policy from London School of Economics and a Masters degree in International Business and Regional Studies from the University of Passau, Germany. She was the Kofi-Annan-Fellow on Global Governance 2006/07 and an associate with McKinsey & Company.

Building Knowledge

Sharing Knowledge

Applying knowledge

  • Coaching several companies in the energy, agriculture and materials sectors on business model development
  • Advised the European Commission (EuropeAid) on it's potential role in Private Sector engagement
  • Advised the BCtA on its potential role as a facilitator of inclusive business ecosystems
  • Directed a benchmarking of challenge funds
  • Directs the development of a business model for electricity kiosks in Madagascar.
  • Developed the concept for the “CSR weltweit” internet platform for the Bertelsmann Stiftung.

Christina enjoys

  • Creating processes where people can learn effectively while having fun at the same time
  • Contributing to a better environment for inclusive business by providing insight and ideas to companies and support institutions
  • Stimulating positive change in people and organizations

Other work experience

  • With McKinsey & Company, worked as a consultant on projects ranging from sales force redesign in a medium-sized insurance company to organizational change for Berlin kindergardens to efficiency programs for a logistics company and more
  • For the UN SEED Initiative and the SRI Rice Marketing Initiative, developed a marketing strategy for rice farmers in Cambodia, Sri Lanka and Madagascar and helped get implementation underway


  • PhD in economics at the University of Halle-Wittenberg (with support from the Foundation of Germany Business)
  • Kofi Annan Fellow on Global Governance 2007/08
  • MSc Philosophy of Public Policy, London School of Economics
  • Masters degree in International Business and Regional Studies, University of Passau (including studies at Columbia University, New York, and USAL, Buenos Aires)


German, English, French, Spanish



Florent Baarsch, Johanna Huppert and Christina Tewes-Gradl (2013) Changing Climate, Changing Behavior - How agricultural microinsurance can reduce the risk of climate-related disaster. Our next Endeavour 2. Endeva

Christina Gradl (2013) Sumitomo Chemical and the Fight Against Malaria Using Bednets. CSR Initiative at the Harvard Kennedy School

UNDP (2013) Realizing Africa's Wealth - Building Inclusive Businesses for Shared Prosperity. UNDP

Christina Gradl, Christina Kükenshöner, Christiane Ströh de Martínez, Juliane Schmidt (2012) Growing Business with Smallholders - A Guide to Inclusive Agribusiness. BMZ/GIZ

Sebastian Backhaus, Christina Gradl, Claudia Knobloch, Aline Krämer, Anna Peters, Nadine Regel (2012) CSR Weltweit - Ein Branchenvergleich. Bertelsmann Stiftung

Christina Gradl (2012) Building a Strategic Alliance for the Fortification of Oil and Other Staple Foods (SAFO) - A Case Study. Harvard Kennedy School, Corporate Social Responsibility Initiative

Christina Gradl, Claudia Knobloch and Anna Peters (2012) A Strategy for the Commons - Business-Driven Networks for Collective Action and Policy Dialogue - The Example of the UN Global Compact Local Networks. Bertelsmann Stiftung and UN Global Compact

Christina Gradl and Beth Jenkins (2011) Tackling Barriers to Scale: From Inclusive Business Models to Inclusive Business Ecosystems. Harvard Kennedy School, Corporate Social Responsibility Initiative

Christina Gradl, Nicola Blum and Anna Maria Santa Cruz Melgarejo (2011) Every little bit helps. D+C Magazine

Christina Gradl and Claudia Knobloch (2011) Energize the BoP! - Energy Business Generator for Low-Income Markets. Endeva

GIZ/BMZ (2011) Fast Growth and Big Impacts: How Emerging Market Multinationals are Advancing Sustainable Development

Christina Gradl, Claudia Knobloch and Anna Peters (2011) Partners in Development - How Donors Can better Engage the Private Sector for Development in LDCs. Bertelsmann Stiftung and UN Global Compact

Christina Gradl and Claudia Knobloch (2010) Inclusive Business Guide – How to Develop your Business and Fight Poverty. Endeva

UNDP (2010) The MDGs – Everyone’s Business

UNDP (2010) Business Solutions to Poverty - How inclusive business models create opportunities for all in Emerging Europe and Central Asia

Allianz (2010) Learning to insure the poor – Microinsurance Report

Emergia Institute (2009) Entwicklungsgeschäfte - Geschäfte machen gegen Armut

Bertelsmann Stiftung (2009) 'Wege aus der Krise - CSR als strategisches Rüstzeug für die Zukunft'

Christina Gradl (2009) ‘The Womens’ Health Initiative as a Business Model for Poverty Alleviation’ in Martina Timmermann and Monika Kruesmann (Eds) Partnerships for Women's Health – Striving for Best Practice within the UN Global Compact, Tokyo: United Nations University Press

Christina Gradl, Aline Krämer, Fausto Amadigi (2010) 'Partner Selection for Inclusive Business Models: The Case of Casa Melhor'

Christina Gradl, Piera Waibel (2009) 'Entwicklungsländer bergen für Unternehmen Wachstumspotenzial'

UNEP (2008) Towards triple impact – toolbox for analysing sustainable ventures

UNDP (2008) Creating Value for All – Strategies for Doing Business with the Poor

Christina Gradl, Austine Gasnier, Sahba Sobhani, Afke Bootsman (2008) 'Understanding the Markets of the Poor – A Market System Approach to Inclusive Business'