ProjectBuilding Energy Kiosks in Madagascar

Project Context

Madagascar is one of the world's poorest countries, facing significant challenges in a variety of areas: education, health, conservation of its unique ecosystem, and economic development. Among these challenges, the access to electricity and energy plays a crucial role: The electrification rate in Madagascar is only 6% in rural areas, 43% in urban areas. The main sources of energy are wood (79%) and petrol (18%); electricity is mainly generated through petrol and hydropower.

The biggest challenges in relation to the energy supply are the low connection rate and the missing energy infrastructure, the environmental damages caused by deforestation and the affordability of energy. There are policies promoting rural electrification and renewable energies. However, the current government does not really implement them due to financial shortfalls.

Project Objective

The project developed a model to provide electricity to rural communities in Madagascar. The goal was to set up a chain of electricity kiosks call HERi powered by solar energy that not only provides energy efficient equipment like solar lanterns and improved cook stoves, the charging of mobiles phones or batteries, but also opportunities to improve health and education.

Project Output

Endeva explored the Malagasy energy market at the base of the pyramid – its players, regulation, and size – through desk and a three months field research. On this basis, Endeva developed a business model and business plan for the pilot phase of the electricity kiosks.


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